Adidas x Crypto the Game - Season 2

As part of Crypto: The Game’s highly anticipated second season, Daybreak Studio collaborated with Adidas and the survival-style crypto game to reimagine the brand’s iconic tracksuit through a Web3 lens. Players competed in an exclusive in-game challenge for the chance to win a limited-edition Adidas x CTG NFT tracksuit and an 80 ETH grand prize for the last remaining survivor.

I had the opportunity to lead the creative direction and oversee the teaser from concept to execution ensuring the visuals captured both the energy of the game and the bold identity of Adidas.