
Role
Motion Design, Art Direction
Studio
Daybreak Studio
Client
ZipHQ
Creative Director
Taha Hossain
Zip AI Introduction
29 AUGUST 2025
Zip reached out to us to help announce their biggest leap forward yet a suite of new AI-driven features built to modernize procurement workflows. The goal was simple: show how AI can make complex purchasing processes faster, more transparent, and more accessible to teams everywhere.
Our task was to translate this innovation into clear, engaging visuals that capture how Zip’s new AI agents, PO management, and next-generation P2P tools bring visibility and control to every step of procurement. The result was a launch campaign that celebrates how real-world work in procurement can finally feel effortless, efficient, and intelligent.
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